The first blog : The first blog

Level of decision

2008-12-08T16:56:13Z

�� Level of Decision

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�Each decision is based in some manner on precedingdecisions and, to certain extent, determines the decision that comes after it.In other words, decisions are chained and operate as a system.�

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Well let me take an example to explain this (eg. Taken fromthe book titled �Heads You Win�)

One of the women residing in New York city was having a discussion withher friends regarding cars, i.e. she was asking their opinion on which car tobuy as her car had just died. At one point of the discussion they were stuck bythe fact that they were making a decision without testing some critical andpotential assumptions.

The woman was trying to decide which car to buy withouttesting the assumption that she needed a car.

To own a car in NewYork City is tremendously expensive in terms ofinsurance, parking, wear and tear. The decision she should have been making is,how do I best meet my transportationneeds? When the issue is framed this way, an entirely different set ofobjectives becomes relevant, and a broader array of alternatives is open forconsideration.

By becoming conscious of the assumption driving her originaldecision of which car to buy, the woman reframed her decision. She decided notto buy a car, but to rent to rent one for the one or two weekends a month thatshe needed it.

Now I feel u got the word �Level of Decision�.

Well u can see the way by raising the level of decision from�which car to buy� to �how to meet my transportation needs,� the woman becameaware of the fact that her initial decision was being driven by a prior,admittedly invalid decision that she needed to own a car.

Now just guess what would have been the situation if thewoman had taken the decision to buy a car, yes ur right she would have determined manyfuture decisions regarding how she would have spent a large portion of herdiscretionary income.

Only by consciously analyzing the decision chains was sheable to create a different system in which this and future decisions would bemade and thus expand the scope of available alternatives.

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Getting the deal done��.not just business

2008-11-11T16:49:13Z

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�� Getting the deal done��.not justbusiness

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��The IndonesianGovernment requested bids to build a cement factory near Jakarta.

��A U.S.firm made a proposal that included choosing the site, designing the cementfactory, hiring the construction crews, assembling the materials and equipment,and turning over the finished factory to the Indonesian government.

��A Japanesefirm, in outlining its proposal, included all of these services, plus hiringand training the workers to run the factory, exporting the cement through itstrading companies, and using the cement to build roads and new office buildingsin Jakarta.

��Although theJapanese proposal involved more money, it won the contract.

��Clearly, theJapanese viewed the problem not just as one of building a cement factory (thenarrow view of systems selling) but as one of contributing to Indonesia�s economic development.

��They took the broadestview of the customer�s needs.

�This is true systemselling.�

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I suppose the aboveinstance makes sense than just thinking of only business, well there areexceptions I don�t deny (huge amount of investments) but when companies startto think in this manner just as Japanese did, I think it will have a differencenot just for once business but also for the economy as well.

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Well this is what myopinion is �..of course each one has their own perception��.

I like to know ur perception with regardto this article��.

Please �please ��..i amwaiting for urfeedback..

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Have a nice day. �

Competition

2008-11-05T14:52:55Z

Here is a story of two boys who are walking through a national park. They encounter a bear who seems to attack them. One boy suggests they should start to run away. The other boy calmly sits down on the ground and starts to put on his running shoes. The first boy looks at him in amazement: "You don't think you are going to outrun the bear, do u ?" he says.�

The boy on the ground looks up."No. But I dont have to outrun it. All i have to do is outrun you."

Well i believe this is how todays company think about when it comes to compete with its counterpart.

Source: Surpetition-Edward De Bono

welcome Sharath

2008-11-01T18:22:54Z

Hi .............Sharath�

Welcome to the world of Reinvent ....i am sure u will enjoy reinventing urself

Niche...of a product

2008-10-14T15:23:54Z

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�� Be ready to find a new nichebecause the existing one may not exist in future!

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��Withsmoking on a steady decline, Bradford, Pennsylvania-based Zippo Manufacturingis finding the market for its iconic metal cigarette lighter drying up. Zippo marketersnow find themselves needing to diversify and to broaden their focus to �sellingflame.� With a goal of reducing reliance on tobacco- related products to 50% ofrevenue by 2010, the company introduced a long, slender multipurpose lighterfor candles, grills, and fireplaces in 2001; has explored licensingarrangements with suppliers of flame related outdoor products; and has acquiredCase Cutlery, a knifemaker.

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(Becauseniches can weaken)

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Evolution of paper towels

2008-10-14T15:21:32Z

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�� Did u know how the �paper towels�evolved?

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��Originally,homemakers used cotton and linen dishcloths and towels in their kitchens.

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��Apaper company, looking for new markets, developed paper towels.

��Thisnumber development crystallized a latent market.

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��Othermanufacturers entered the market. The number of brands grew and created marketfragmentation. Industry overcapacity led manufacturers to search for newfeatures.

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��Onemanufacturer, hearing consumers complain that paper towels were not absorbent,introduced �absorbent� towels and increased its market share.

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��Thismarket consolidation did not last long because competitors came out with theirown versions of absorbent paper towels. The market fragmented again.

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��Thenanother manufacturer introduced a �superstrength� towel. It was soon copied.

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��Anothermanufacturer introduced a �lint-free� paper towel, which was subsequentlycopied.

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��Thuspaper towels evolved from a single product to one with various absorbencies,strengths, and applications.

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��Marketevolution was driven by the forces of innovation and competition.

Situation Appraisal

2008-10-14T15:17:46Z

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Well today�s businesses lack the ability to �disaggregate�. You know they struggle to take a set of complex bits of information and disaggregate them in to any higher or lower hierarchy of importance. Hence they treat them all the same which leads to a paralyzed decision making.
Situation appraisal provides the tools to disaggregate effectively. Well there is one example of a company which doesn�t use Situation Appraisal leading the team members often work of different issues without realizing it.
A giant consumer products company recently experienced problems in the plastic it used to manufacture disposable diapers. Bubbles were developing in between the laminated plastic sheets, and after wearing these diapers, babies around the world were left with bottoms that looked like the surface of a golf ball.
A team was assembled to deal with the problem, and its members worked unproductively for hours until it was discovered they were actually working on three separate issues with knowing it.
Three members thought that they were there to find the cause of bubbling; four members were certain they were there to identify alternative suppliers; and two members thought they were to find the name of somebody in procurement to blame.
Each of these issues may have been worth pursuing, but, without knowing there were three of more issues to consider, they found themselves moving in many different directions.
Situation Appraisal would have prevented that. All of these above issues related to the problem could have been considered and disaggregated.

My Kotler collections

2008-09-22T16:47:01Z

��Reinvent� from this Article��.�Hewlett-Packard

�� In 2003, HP Co. was named number one in BtoB magazine�s annual ranking of the top B-to-B Websites. The site was launched after HP�s merger with Compaq computer and has 2.5 million pages and roughly 1900 site areas.

�� The challenge for HP was to integrate this enormous amount of information and present it coherently.

�� Upon entering the site, users can click directly into their customer segment and search for information by product or by solution or click into a product category.

�� The site allows companies to create customized catalogs for frequently purchased products, set up automatic approval routing for orders, and conduct end to end transaction processing.

�� To further build relationships with customers, HP.com features Flash demos that show how to use the site, e-newsletters, live chats with sales reps, online classes, and real time customer support.

�� HP�s Web efforts are paying off, roughly 55 percent of the company�s total sales come from the Web site.

Take a look at it :-)

2008-08-28T16:20:20Z

Did u know?

�� Avis Group Holdings Inc�

�� A classic case of a company using a slogan to build brand equity is that of Avis�s 41 year old �We Try Harder� ad campaign.

�� In 1963, when the campaign was developed, Avis was losing money and widely considered the number-two car rental company next to market leader Hertz.

�� When account executives from DDB ad agency met with Avis managers, they asked: �What can you do that we can say you do better than your competitors?� An Avis manager replied, �We try harder because we have to.� Someone at DDB wrote this down and it became the heart of the campaign.

�� Avis was hesitant to air the campaign because of its blunt, break the rules honesty, but also the company had to deliver on that promise.

�� Yet, by creating buy-in on �We Try Harder� from all Avis employees, especially its front-line employees at the rental desks, the company was able to create a company culture and brand image from an advertising slogan.�

Reinvent -the next Gen

2008-08-26T16:09:13Z

Reinvent �the Goal

�� I believe Reinvent should be the place where we generate ideas in order to solve the problems of various clients in their own desired way. We should make them (clients) feel that they are unique. This is what our Artistic Management should focus on.

�� I also believe that the road to reach this target and beyond, is a tough and challenging task which is not impossible.

�� Reinvent should be a company which has a unique business model developed, other than the normal 3 models of software business.

�� Also like Navin bhaiyya said, Reinvent should be a place which doesn�t help its clients by just giving solutions but also rendering the knowledge to create their own fundas to solve their problems by themselves.

�� I want Reinvent to be like a Radio station which can offer its services/products/ideas/fundas etc to all over the world with in a matter of a time.

�� I want Reinvent to be heard all over the world, as �a company which has its own ideas, solutions, services and has a unique business model� rather than as �a company which has its own problems.�

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2008-08-26T09:47:50Z

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